Burberry will face questions this week over whether its turnaround has been thrown off course by Donald Trump’s tariffs.
The luxury brand’s chief executive, Joshua Schulman, has been battling to restore investor confidence amid a slump in sales and profits.
Burberry had been pinning its recovery hopes on more wealthy Americans splashing out on expensive clothes and accessories.
The industry is also looking for signs of a rebound in demand from China.
Setback: Burberry had been pinning its recovery hopes on more wealthy Americans splashing out on expensive clothes and accessories
But the share price has slumped by a third over the past 12 months and took a hammering after the US President’s ‘Liberation Day’, where he implemented tariffs on foreign imports.
Burberry reports its numbers on Wednesday. Analysts predict it will have made a £7m loss for the year to the end of March, with sales tumbling 12 per cent to £2.5billion.
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